The Korea Trade-Investment Promotion Agency (KOTRA) recently conducted a survey on the brand image of South Korea among young people in Europe. They surveyed 1208 youths, aged 18-30 years old, in five major European cities -- London, Paris, Frankfurt, Milan and Budapest.
When asked about what comes to mind they think of South Korea, the respondents answered North Korea (9%), K-Pop (6.9%) and Seoul (6.5%). Others mentioned war, Samsung, kimchi, the 2002 FIFA World Cup and taekwondo.
When asked about K-pop singers, the respondents cited BIGBANG (8.8%), BEAST (5.8%), Girls Generation (5.5%), Dong Bang Shinki (3.3%) and Rain (3.0%).
Awareness of South Korea and a preference for Korean culture and the country itself were highest in Hungary, followed by France, Italy, Britain and Germany.
Sources: KBS World, Japanese translation, French translation, Spanish translation
63 comments:
Yaay! I'm so happy ! Kpop ftw!
Please come to europee !! Big bang is the best
GermanVip
and switzerland =DD
*okay get out*
AWESOMEEEEEEEEEEEEEE !!! looks like there are many EVIPS !!! European VIPS !!!! wohoooo..!! BIG BANG WORLD DOMINATION !!! YEAAAAAAAAAAAAAAAAA ! =D
YEY! We're here! I'm a Hungarian VIP !
Fraaaaaaaaaaanceeeeeeeee teehee
yes baby in europe , big bang is love
OMG!!! Kommst du auch aus der Schweiz? Ich dachte ich bin die Einzige O.O
HUNGARY<33
They asked totally random people? and BB was the most known? I think that's pretty amazing. I suddenly have an urge to go on the street and ask random ppl if they know BIGBANG... :D
yeah FRANKFURT >.<
BIGBANG daebak!*applause* lol
HUNGARY FIGHINGGGGGGGGGGG
North Korea (9%) !!!whatttt!!lolsBIGBANG (8.8%) hell yeah~BIGBANG is doing big in europe..
"When asked about K-pop singers, the respondents cited BIGBANG (8.8%)" -the most known...
After their February comeback, I'm sure the percentage will increase sharply!
EUROPEAN VIPs ROCKs!!
BIGBANG is the BEST!!
WORLD TOUR!!
Germany :D
Germany :D
waa das gleiche dachte ich auch ^^ yay endlich mal schweizer ^^
Hungary represent^^
Hungary~~ <3
i have this kind of feeling when i read this.... -----> PROUD!! :)
OUI VENEZ EN SUISSE SVP!!!!!!!!! (GENèVE)
Und ich kann Deutsch auch sprechen haha YAY! -ok I'm out now-
to vips, what firstly comes to mind of South Korea is BIG BANG (100%)
WE WANT BIG SHOW WORLD TOUR 2012
they have good taste. BB is all about music after all.
wow 8.8% others group less than 6% EVIP Daebak!!!
Yeah! German VIP's fighting! *w*
I think BB will definitely go to Europe for a tour sometime soon. :) (and Australia please! XD)
Yeeeah! I'm Hungarian and I love KPOP so much *.*
and FINLAND!..^____^.
They should survey South east asian youths- we're obsessed with kpop, especially BIGBANG!!!!
Oh Hungary *w* my little country *-*
GYAAAAAA (Scream out loud)
They know about BIGBANG! and its first come to their mind when talk about KPOP!
once again...GYAAAAAA XD
MAKE A WORLD TOU'R IN EUROPE! <3
AND PLEASE VISIT DENMARK. hihiih.
J'éspere que tu veut dire SVIP et pas SVP... parce que je pense que ce page n'est pas le lieu correct pur les politics (terrible francais je sais...) ^^
if they asked me about first thing that pops in to my head i would say "BigBang" XD
I would have said Big Bang *duh*
Big Bang will life for a long time
HUNGARY!!!!!!!! FVUCDJERGFUVDKRFGFI *-*
wooo... I want to quote this in my Essay. But where can I find the survey report? Coz i need to put it into the reference list!!
Germanyyy <3 :D
I'm a Hungaryan VIP and right now i coud gump oult of my skin I'm so happy I'm acuali simerin raight now. YEY faighting :)))))))))))))))))
hungary is there *.* i'm so proud!
ohhhh yeah for Hungary!!!!!!! But I'm from Budapest and I did not know about this at all o.o huhhh anyway yeah for us :)))) And big yeahh for the others too I'm proud of you like f**** :DD and yes we need a world tour please.....LIKE WORLD.....not just 3 or 4 Asian countries...please Papa YG listen to the sad big bang fans who can not travel to Seoul for a concert :( but really for me anywhere in Europe would be fine....and listen to the South and North American fans too they would like to see you as much as we in Europe!!!
Germany fuck yeah come here baby :)
SVP= S'il vous plaît... O.o
Ich auch! Na ja bin Deutsche wohne aber hier ^^.
SVP is a political group :P Schweizer Volks Partei
wow! this makes me really happy :) i thought SM groups would be higher up though since they have done a few concerts overseas.
I'll just credit their win at the EMAs which made them more recognized in Europe :DDDD
GUESS... BIGBANG IS MORE APPRECIATED IN EUROPE THAN IN KOREA!!!
agh Britain why so loooow ~! T.T BIGBANG <3
Hungary may have just got themselves a spot on the potential world tour, never would have guessed it.
first thought that comes to my mind about SK is BigBang!!! next thought, "I want/need to go/live there" kkkOur boys are the most representative of SK :)
Aww our boys took first! Congrats!! ^__^ I'm also glad that Rain Bi was also mentioned. My favorite solo artist!!! LOVE LOVE LOVE all these 6 sexy handsome cute sweet caring talented guys!! =]
BIG BANG rules world music industry now..
My two favorite BIGBANG and BEAST!!!
omg!!! Budapest!!!
give us vip a world tour ! WE DESERVE IT!!!!!
Come to HUNGARYYY!!!! wow the highest in Hungary??!!! YEAH sarnghae Bigbang <3
I want them to come to Budapest! It's closest to my hometown Zagreb, although, even if they'll have concert in Finlad I would go lol anywhere in Europe is fine for me :D
Hungaryyyy!!!! come to Hungaryyy!!!! yeah im'm a Hungarian VIP :)
woww.. in hungary are the biggest fans???? wowww. but hunagary is smaller country than France, UK, Germany.... HUNGARYYY FIGHTINGGG!!!!<33
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